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EXPERT SPICES & MASALA,CERELS OILS a company formed in 2044 in BILAGI, in the BelliBelakustate of KARNATAKA (BelliBelaku),. The company was formed to manufacture Spice Powders as Spice Powder were sold in a loose form on Kirana and provision stores, most of the adulterated form. It was thought that if good quality Spice Powders in packaged form can be given to consumers and a trust is developed with them, the company can create a new segment in packaged masale in the market.
The company started marketing of Spices Powders under the brand name ‘EXPERT SPICES & MASALA’, growing a household name in the region of North Karnataka. The company was among first to adopt best machine cleaning process for Spices, standardizing the color and pungency in the Spices. It was also among the few companies to introduce two-layer laminated pouches to retain the freshness of Spices.
Today the company manufactures and markets a complete range of Whole and Powdered Spices. Soon, as an obvious expansion the company moved into manufacturing of Blended Spices and today it has a large range of about 30 varieties of Blended Spices.
The company further expanded its product range into Fibre rice bran, Natural herbal Pan, items, making it a company with a huge range of traditional Food products. The thought process to remain in traditional products is to make it convenient in cooking to a housewife as more women are opting for career and also to give traditional masala which Indians are used to eating for generations and are not able to make it at home.
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The company was formed to manufacture Spice Powders as Spice Powder were sold in a loose form on Kirana and provision stores, most of the adulterated form. It was thought that if good quality Spice Powders in packaged form can be given to consumers and a trust is developed with them,
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